Last updated: [Mar 18, 2026]
Please read this Privacy Policy carefully. By accessing or using Muah, you acknowledge that you have read and understood this Policy.
1. Introduction
1.1 Purpose of This Policy
This Privacy Policy explains how Muah (“we”, “us”, or “our”) collects, uses, stores, shares, and protects your personal data when you access or use our mobile application and related services (the “Service”).
We are committed to handling your personal data in a transparent, fair, and secure manner, and to respecting your privacy rights.
1.2 Scope of Application
This Privacy Policy applies to all users of the Service, including:
• Visitors browsing the application
• Registered users with an account
• Users interacting with AI features, content, or community functions
It covers data collected through:
• The Muah mobile application
• Features such as AI analysis, photo uploads, and community interaction
• Communications and interactions with our support or services
1.3 Relationship with Other Documents
This Privacy Policy should be read together with our Terms of Service and any other applicable policies.
In case of conflict, this Privacy Policy will govern matters related to personal data.
1.4 Acceptance of This Policy
By accessing or using the Service, you acknowledge that:
• You have read and understood this Privacy Policy
• You agree to the collection and use of your data as described
If you do not agree with this Policy, you must not use the Service.
1.5 Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in:
• Our services or features
• Applicable laws or regulations
• Data processing practices
When material changes are made, we may notify you through the Service or other appropriate means.
Your continued use of the Service after updates constitutes your acceptance of the revised Policy.
2. Information We Collect
2.1 Overview
We collect information to provide, improve, and secure the Service.
The types of information we collect depend on how you interact with the Service, and we aim to collect only what is necessary for these purposes.
2.2 Information You Provide
When you use Muah, you may provide:
• Account Information
Such as your email address, username, and profile details
• User Content
Including:
￮ Photos or images you upload
￮ AI analysis requests and interactions
￮ Comments, likes, or other user-generated content
• Communications
Information you provide when contacting support, submitting feedback, or participating in surveys
We only access and process content that you intentionally and voluntarily upload or share.
2.3 Photo and AI-Related Data
When you use AI-powered features, we may process:
• Photos you upload (which may include people, faces, or identifiable visual elements)
• Contextual data related to your use of AI features (such as selected tools or analysis types)
This data is used strictly to:
• Generate AI-based analysis, feedback, and suggestions
• Improve system performance and feature accuracy
• Enable optional community sharing and interaction
2.4 Important Clarifications Regarding Image Data
To ensure transparency and user trust:
• We do not perform facial recognition
• We do not attempt to identify or verify real-world identities
• We do not use biometric data for identification or authentication
AI analysis is based solely on visual patterns and does not involve identity matching.
2.5 Automatically Collected Information
When you access or use the Service, certain information may be collected automatically, including:
• Device Information
Device type, operating system, version, language settings
• Usage Data
Features used, interaction patterns, session duration
• Log Information
Timestamps, app events, crash reports, and diagnostics
• Approximate Location
Derived from IP address (e.g., country or region), not precise GPS location
2.6 Cookies and Similar Technologies
We and our partners may use cookies and similar technologies (such as SDKs, analytics tools, or tracking pixels) to:
• Ensure proper functionality of the Service
• Analyze user behavior and engagement
• Improve performance and user experience
You may control certain tracking features through your device or system settings.
2.7 Data Minimization Principle
We collect and process only the data that is necessary to provide and improve the Service.
We strive to minimize data collection and avoid processing unnecessary personal information.
3. How We Use Your Information
3.1 Provision of the Service
We use your information to:
• Provide, operate, and maintain the Service
• Enable core features, including AI-powered analysis
• Support user interactions and community features
3.2 Improvement and Development
We use data to:
• Analyze usage trends and user behavior
• Improve functionality, performance, and reliability
• Develop new features and enhancements
3.3 Communication
We may use your information to:
• Respond to your inquiries or support requests
• Send service-related updates or notifications
• Inform you of important changes to the Service or policies
3.4 Safety, Security, and Integrity
We process information to:
• Detect, prevent, and address fraud, abuse, or unauthorized activity
• Enforce our Terms of Service
• Protect users, the platform, and third parties
3.5 Personalization (Where Applicable)
Where permitted by applicable law, we may use your information to:
• Provide more relevant content or suggestions
• Improve your overall experience within the Service
3.6 Legal and Compliance Purposes
We may process your data to:
• Comply with applicable legal obligations
• Respond to lawful requests from public authorities
• Protect our legal rights and interests
4. Legal Basis for Processing
4.1 Overview
Where required by applicable data protection laws (such as the General Data Protection Regulation, “GDPR”), we rely on specific legal bases to process your personal data.
These legal bases ensure that our data processing activities are lawful, transparent, and proportionate.
4.2 Contractual Necessity
We process your personal data where it is necessary to perform our contract with you, including to:
• Provide access to the Service
• Enable core features, including AI-powered functionality
• Manage your account and user interactions
Without this processing, we would not be able to deliver the Service.
4.3 Legitimate Interests
We may process your data based on our legitimate interests, including to:
• Improve and optimize the Service
• Analyze user behavior and product performance
• Ensure platform security and prevent fraud or abuse
We carefully balance our legitimate interests against your rights and freedoms and apply safeguards where necessary.
4.4 Consent
Where required by applicable law, we rely on your consent to process certain types of personal data, such as:
• Optional features or functionalities
• Certain types of personalization
• Specific communications or tracking technologies
You may withdraw your consent at any time, where applicable, without affecting the lawfulness of prior processing.
4.5 Legal Obligations
We may process your personal data where necessary to:
• Comply with applicable laws and regulations
• Respond to lawful requests from authorities
• Fulfill legal, regulatory, or compliance requirements
4.6 Protection of Rights
We may also process data where necessary to:
• Protect our legal rights and interests
• Enforce our Terms of Service
• Prevent misuse of the platform
5. Data Sharing and Third-Party Services
5.1 General Principles
We do not sell, rent, or trade your personal data.
We only share your data where necessary to operate the Service, comply with legal obligations, or protect our legitimate interests.
5.2 Service Providers
We may share your personal data with carefully selected third-party service providers who support the operation of the Service, including:
• Cloud hosting and infrastructure providers
• Analytics and performance monitoring services
• AI processing service providers
These providers:
• Process data strictly on our behalf
• Are contractually required to protect your data
• Must comply with applicable data protection laws
5.3 AI Processing
To provide AI-powered features:
• Your uploaded content may be processed by third-party AI service providers
• Processing is limited to delivering requested functionality
👉We do not use your content to train AI models without your explicit consent
5.4 Legal Disclosure
We may disclose your information if required to:
• Comply with legal obligations
• Respond to lawful requests from public authorities
• Protect our rights, users, or the public
5.5 Business Transfers
In the event of a merger, acquisition, restructuring, or sale of assets, your personal data may be transferred as part of that transaction.
We will ensure that such transfers are subject to appropriate safeguards.
5.6 Third-Party Policies
Third-party service providers may operate under their own privacy policies.
While we require them to adhere to data protection standards, we encourage you to review their policies where applicable.
5.7 Aggregated and De-Identified Data
We may use and share aggregated or de-identified data that cannot reasonably be used to identify you, for purposes such as:
• Analytics
• Research
• Service improvement
6. Your Rights and Choices
6.1 Your Rights
Depending on your location and applicable laws, you may have the right to:
• Access your personal data
• Request correction of inaccurate or incomplete data
• Request deletion of your data
• Restrict or object to certain processing activities
• Request data portability
6.2 Exercising Your Rights
You may exercise your rights by contacting us using the contact information provided in this Privacy Policy.
We will respond to your request within a reasonable timeframe and in accordance with applicable laws.
6.3 Withdrawal of Consent
Where processing is based on your consent, you may withdraw that consent at any time.
Withdrawal will not affect the lawfulness of processing carried out before the withdrawal.
6.4 Managing Your Data Within the Service
You may directly manage certain types of data within the Service, including:
• Updating account information
• Deleting uploaded content
• Controlling visibility and sharing settings
👉You remain in control of your content and how it is shared.
6.5 Objection and Restriction
In certain circumstances, you may have the right to:
• Object to processing based on legitimate interests
• Request restriction of processing
We will honor such requests where required by law.
6.6 Opt-Out Options
You may have options to limit certain types of data processing, including:
• Adjusting app or device settings
• Disabling certain tracking technologies (where available)
6.7 Complaints
If you believe your rights have been violated, you may:
• Contact us directly
• Lodge a complaint with a relevant data protection authority (where applicable)
7. Data Retention
7.1 Retention Principles
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy.
This includes providing the Service, maintaining functionality, complying with legal obligations, resolving disputes, and enforcing our agreements.
7.2 Retention Criteria
The length of time we retain your data depends on several factors, including:
• The type and sensitivity of the data
• The purpose for which it was collected and used
• Legal, regulatory, or contractual requirements
• Operational needs, such as maintaining service integrity and preventing abuse
We regularly review our data retention practices to ensure data is not kept longer than necessary.
7.3 User-Initiated Deletion
You may delete your account or content at any time through the Service.
Upon deletion:
• Your data will be removed from active systems within a reasonable timeframe
• Certain data may be retained where necessary for legitimate purposes, such as fraud prevention, security, or compliance with legal obligations
7.4 Backup and Residual Data
Please note that residual copies of your data may remain in backup systems for a limited period of time.
Such data will be securely stored and deleted in accordance with our retention policies.
7.5 Inactive Accounts
We may delete accounts that remain inactive for an extended period of time, in accordance with applicable laws and internal policies.
8. Security
8.1 Security Measures
We implement appropriate technical and organizational measures designed to protect your personal data, including:
• Access control and authentication mechanisms
• Encryption or secure transmission methods (where applicable)
• Monitoring systems to detect and prevent security threats
8.2 Safeguards and Risk Management
We take reasonable steps to protect your data against:
• Unauthorized access
• Loss, misuse, or alteration
• Accidental or unlawful destruction or disclosure
We continuously evaluate and improve our security practices to address evolving risks.
8.3 Limitations of Security
Despite our efforts, no method of transmission over the internet or electronic storage is completely secure.
Accordingly, we cannot guarantee absolute security of your data.
8.4 User Responsibility
You are responsible for maintaining the confidentiality of your account credentials and for safeguarding your device.
You should take appropriate steps to prevent unauthorized access to your account.
8.5 Incident Response
In the event of a data breach or security incident, we will take appropriate measures to mitigate the impact and, where required by law, notify affected users or relevant authorities.
9. Children’s Privacy
9.1 Age Restriction
The Service is not intended for individuals under the age of 18.
9.2 No Intentional Collection
We do not knowingly collect or solicit personal data from children.
9.3 Parental Notification
If we become aware that personal data has been collected from a child without appropriate consent, we will take steps to delete such data promptly.
9.4 Reporting Concerns
If you believe that a child has provided personal data through the Service, please contact us so that we can investigate and take appropriate action.
9.5 Compliance with Laws
We comply with applicable laws and regulations regarding the protection of children's personal data.
10. International Data Transfers
10.1 Cross-Border Processing
Your personal data may be transferred to, stored in, or processed in countries outside your country of residence.
These countries may have data protection laws that differ from those in your jurisdiction.
10.2 Safeguards
Where we transfer personal data across borders, we take appropriate measures to ensure that your data remains protected, including:
• Implementing contractual safeguards with service providers
• Applying data protection standards consistent with applicable laws
• Limiting access to authorized parties only
10.3 User Acknowledgement
By using the Service, you acknowledge and agree that your information may be processed in jurisdictions outside your own.
11. Automated Decision-Making
11.1 General Statement
We do not make decisions that have legal or similarly significant effects based solely on automated processing.
11.2 AI Feature Context
The AI features provided within the Service:
• Are designed to assist with photo analysis and creative feedback
• Do not produce decisions that affect your legal status, rights, or obligations
11.3 Nature of Outputs
AI-generated outputs:
• Are informational and assistive in nature
• May be subjective or approximate
• Should not be interpreted as definitive evaluations
12. Contact Us
12.1 Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, you may contact us at:
muah@wiserng.com
12.2 Data Requests
You may use this contact method to:
• Request access to your personal data
• Request correction or deletion of your data
• Exercise your rights under applicable data protection laws
• Submit privacy-related inquiries or complaints
12.3 Response Time
We will respond to your request within a reasonable timeframe and in accordance with applicable laws.